The emergence of suggestion-based shopping, influencer, and creator-led live commerce, and other factors that give consumers a rich and innovative buying experience from the comfort of their homes have undoubtedly given social commerce a significant boost

According to reports, online stores with a social media presence, such as a Facebook and/or Instagram account, have 32 percent more sales than the average store that is not present on social media.

Social Commerce' has become an axis point for businesses to drive their content, community, commerce, and lower costs of customer acquisitions.

As social commerce has high growth potential, various D2C brands like Bombay Shaving Company, The Man Company, Plum, WK Life, and FabAlley are cashing in on this trend and observing growth.

As technology evolves, keeping an eye on how it will be able to uplift and ease the lives of the fast rising rural and economically weaker classes, is going to be key for all digital services and commerce in the future.

The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave rise to never-seen-before e-commerce growth.

Retailers have emerged out from the profound upheavals by embracing new opportunities: the customer-first approach, friction-less shopping, utilizing technology, providing real-time solutions, and many more.