Vaishnavi Gupta
As an assistant editor, she specializes in covering the dynamic worlds of retail, e-commerce, and direct-to-consumer (D2C) businesses. Her expertise spans the latest trends, growth strategies, and innovations shaping the industry, providing valuable insights into how brands are evolving in today's competitive market. Her work delves deep into the challenges and opportunities within these sectors, offering readers a comprehensive understanding of the rapidly changing retail landscape.
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From leveraging shared resources to creating groundbreaking products, brand collaboration is reshaping how businesses operate in today’s interconnected world.
Nearly 40 percent of Gen Z consumers prefer gender-neutral beauty items compared to 30 percent of older generations.
From pioneering retail formats to launching youth-focused campaigns, Bata’s journey spans nearly a century of innovation, style, and commitment to quality.
With the rise of platforms like Blinkit and Zepto, fashion brands see quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies.
In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.
Amazon Fresh offers a robust selection of over 5,000 products available for same-day delivery and more than 20,000 eligible for next-day delivery.
With a strong foundation and expertise in the Indian market, VLCC is well-positioned to grow both domestically and internationally.
From wellness products to fashion and beyond, these brands are not only establishing a strong international presence but are also reshaping global perceptions of Indian businesses.
The brand currently has 75 EBOs, with 5 to 10 new ones opening every month.
Around 62 percent of purchase decisions are now influenced by online discovery.
“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.
“By 2026, we aim for these initiatives to contribute 2.5 percent of our turnover in the country,” said Annie George, Leader Sustainability Development, Decathlon India.
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