Over the past decade, the Direct-to-Consumer (D2C) landscape in India has transformed dramatically. This change has…

The D2C (direct-to-consumer) concept has increasingly gained a strong foothold in recent years. This can be attributed…

Direct to customers is a retail model where the company directly sells one single product or a couple of products…

In the last couple of years, several aspects of the business have been changing rapidly, like research and development…

We live in the golden age of D2C brands that have made their mark in the world. D2C brands were once dominated by the…

In India, there are over 5 lakh brands on Amazon alone. To stand out in this red ocean of e-commerce brands is the…

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do…

The transition from conventional business models like B2B (business-to-business) and B2C (business-to-consumer) to more…

Post the two-year lull, with physical interactions now heading towards normalcy, the brands are seeing a healthy…

The Future of Marketing, simply termed, Influencer Marketing is gaining popularity as the preferred choice for brands…

The D2C sector continues to make a lot of buzz in the industry. As per the latest report, the sector is expected to…

Building a brand from scratch particularly when it is in a new segment or a category and then keep working on it when…