In the world of direct-to-consumer (D2C) brands, beauty products have emerged as viral sensations, reshaping the…

The collision of tradition and contemporary trends often sparks the most captivating creations, the Lee X Suneet Varma…

Beauty is one of the most popular categories of e-commerce platform Myntra, which has taken a step ahead in enticing…

Fashion is a dynamic industry. On a daily basis, there are new styles and trends that become a rage. To keep up with a…

An exclusive hair-care routine is an individual’s well-kept secret. However, hair comes in varied textures and patterns…

India’s Beauty and Personal Care (BPC) market is the 8th largest in the world, with a total value of $15 billion, as…

Lavie is an in-house brand by the Periwinkle Group, which has brought international brands such Accessorize London,…

A makeover revolution of sorts is unfolding in India’s D2C beauty and personal care space. A cohort of clean,…

The fashion industry has always been a particularly competitive segment, with new trends and designs introduced…

SUGAR Cosmetics was launched in 2012 by Vineeta Singh. Starting as a direct-to-consumer (D2C) cosmetics brand, it has…

The women's intimate wear brand Zivame is built on the understanding of Indian women in terms of their body profile and…

Despite the pandemic-induced challenging times in the last two years, particularly for the apparel industry, the…