In the world of direct-to-consumer (D2C) brands, beauty products have emerged as viral sensations, reshaping the…

The collision of tradition and contemporary trends often sparks the most captivating creations, the Lee X Suneet Varma…

Beauty is one of the most popular categories of e-commerce platform Myntra, which has taken a step ahead in enticing…

Fashion is a dynamic industry. On a daily basis, there are new styles and trends that become a rage. To keep up with a…

An exclusive hair-care routine is an individual’s well-kept secret. However, hair comes in varied textures and patterns…

India’s Beauty and Personal Care (BPC) market is the 8th largest in the world, with a total value of $15 billion, as…

Lavie is an in-house brand by the Periwinkle Group, which has brought international brands such Accessorize London,…

A makeover revolution of sorts is unfolding in India’s D2C beauty and personal care space. A cohort of clean,…

The fashion industry has always been a particularly competitive segment, with new trends and designs introduced…

The women's intimate wear brand Zivame is built on the understanding of Indian women in terms of their body profile and…

SUGAR Cosmetics was launched in 2012 by Vineeta Singh. Starting as a direct-to-consumer (D2C) cosmetics brand, it has…

Despite the pandemic-induced challenging times in the last two years, particularly for the apparel industry, the…