Vaishnavi Gupta
As an assistant editor, she specializes in covering the dynamic worlds of retail, e-commerce, and direct-to-consumer (D2C) businesses. Her expertise spans the latest trends, growth strategies, and innovations shaping the industry, providing valuable insights into how brands are evolving in today's competitive market. Her work delves deep into the challenges and opportunities within these sectors, offering readers a comprehensive understanding of the rapidly changing retail landscape.
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To cater to the quick commerce model, brands are launching products specifically tailored for rapid delivery. Miniatures, curated kits, and essential skincare items have become popular choices.
These trends are driving innovation and redefining how consumers shop for and engage with food products.
The Indian retail industry stands at a crossroads of tradition and innovation. By localizing global experiences, embracing meaningful collaborations, and continuously evolving, brands are not only meeting but exceeding consumer expectations.
By the end of the year, Modern Bazaar plans to operate 25 stores, including the expansion of its “express format” stores.
From leveraging shared resources to creating groundbreaking products, brand collaboration is reshaping how businesses operate in today’s interconnected world.
Nearly 40 percent of Gen Z consumers prefer gender-neutral beauty items compared to 30 percent of older generations.
From pioneering retail formats to launching youth-focused campaigns, Bata’s journey spans nearly a century of innovation, style, and commitment to quality.
With the rise of platforms like Blinkit and Zepto, fashion brands see quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies.
In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.
Amazon Fresh offers a robust selection of over 5,000 products available for same-day delivery and more than 20,000 eligible for next-day delivery.
With a strong foundation and expertise in the Indian market, VLCC is well-positioned to grow both domestically and internationally.
From wellness products to fashion and beyond, these brands are not only establishing a strong international presence but are also reshaping global perceptions of Indian businesses.
The brand currently has 75 EBOs, with 5 to 10 new ones opening every month.
Around 62 percent of purchase decisions are now influenced by online discovery.
“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.
“By 2026, we aim for these initiatives to contribute 2.5 percent of our turnover in the country,” said Annie George, Leader Sustainability Development, Decathlon India.
This new venture aims to provide rapid delivery services, ensuring that its customers can receive their favorite VIP inners products right at their doorstep in no time.
While NatureConnect is primarily designed for professional spaces, it also has applications in high-end residences.
The pandemic underscored the importance of digital channels, leading ITC to launch the ITC e-Store.
Ease My Trip's IPO in 2021 marked a significant milestone, transforming the company's shareholder base from 3 to 800,000.
Traditional approaches have given way to innovative tactics that leverage the power of digital media and resonate with diverse audiences across various demographics.
Leaders from Giva, Whiskers India, and HomeLane provide valuable insights into how their companies leverage omnichannel strategies to drive success.
Currently, the brand boasts over 100 operational stores and is poised to expand significantly by adding 150 new retail outlets during the 2024-25 financial year.
Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA.
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