Athleisure is becoming everyday clothing for many Indians. As more people choose comfort and versatility, brands offering practical, easy-to-wear products are seeing steady growth, making athleisure a regular part of daily wardrobes.

India’s luxury fashion industry is entering a new growth phase, with designers increasingly investing in flagship stores to gain greater control over brand storytelling, customer engagement, and long-term scalability.

AI is playing a pivotal role in scaling online grocery retail in India by helping platforms navigate the country’s highly fragmented and dynamic consumption patterns. From forecasting hyperlocal demand and managing perishability to optimizing supply chain

India’s fragrance market is no longer confined to deodorants picked up as an afterthought at the kirana or pharmacy counter. Over the last few years, perfumes have moved decisively into the mainstream, driven by changing consumer mindsets, deeper retail p

Here we delve into how leading brands like Clovia, Rupa, Jockey and Juliet are driving the next wave of growth with franchise-led expansion and a strong focus on Tier II and III markets.

Major dairy players like Amul, Heritage Foods, and Milky Mist have slashed prices after the GST rate cut, making milk and milk products more affordable this festive season.

Snacking in India is getting a healthy makeover. As more people choose mindful eating and nutritious options, homegrown brands are changing the way we think about snacks. From nuts and trail mixes to clean desserts and makhana-based treats, homegrown bran

K-beauty’s journey in India has shifted from fascination to fierce loyalty., with brands like Amorepacific and kindlife leading the charge.

India’s 13 million kiranas are rapidly going digital, blending tradition with tech to stay competitive in modern retail.

Instamart has transformed quick commerce in India from a bold experiment into a Rs 5,655 crore business that now serves over 11 million monthly users across 125+ cities.

Food brands in India are increasingly turning to smart collaborations to boost visibility, spark consumer excitement, and drive long-term growth.

From footwear to fashion, jewelry to lingerie, brands are rethinking how they connect with consumers in an era shaped by personalization, technology, and community-driven engagement.