In today's digital era, many retailers have recognized the importance of going digital, especially during the pandemic, and raised their capabilities in e-commerce and digital marketing to access local and global markets through digital channels.

The restaurant industry has a broadened definition before the pandemic and includes all meals and snacks, and liquor prepared away from home including all takeout meals and beverages

Mamaearth which is the first unicorn of 2022 with an operating profit of Rs 461 crore has had the most humble beginnings when no retail store wanted to keep its products.

Vivek Gupta, Co-Founder of meat delivery start-up and India's first D2C unicorn Licious stated, “The Indian consumer is evolving very fast. So a lot of problem statements in India need Indian solutions and that is where D2C plays a very important role."

LOGIC ERP is one of the most accepted and widely used ERPs for apparel, footwear, and fashion verticals for manufacturing to WMS and retail supply chain for end-to-end solutions for retail and POS, dealer distributions, marketplace as well as e-commerce.

Rising competition in D2C has led to brands aggressively investing in technology solutions to solve various business problems across the operation cycle like order management, inventory management, warehouse management, Logistics and Omnichannel solutions

How the space of consumer brands has changed over the years

In India, in the retail sector, mostly jewellery brands like Tanishq, Dishi, etc. and some fashion retailers like Gap have strongly ventured into the metaverse space

Is Reliance Retail the clear winner? Will Amazon stay quiet?

The rise of tech-powered start-ups and online market players, as well as investment commitments by leading brands, indicate that businesses have realised the value of building internal capabilities involving smart commerce to become “Smart organization"

Tata Neu is the conglomerate's 'super app' – called so because it brings together all of its digital services and apps on a single platform.

Many consumers are spending less on discretionary purchases such as dining out and beauty and grooming services, and demanding higher value-for-money products.