Direct-to-consumer (D2C) brands are revolutionizing retail by bypassing traditional intermediaries, leveraging digital platforms, and offering personalized experiences, transforming how businesses connect with and understand their customers.

Currently, India boasts a presence of more than 800 D2C companies with the market expected to be worth $100 billion in 2025.

In the last couple of years, several aspects of the business have been changing rapidly, like research and development, products and customers, manufacturing and marketing, and so on.

D2C brands get the advantage to showcase their story directly to the customers and can achieve the center platform as it directly delivers products and services to the end customers.

India has 190 million online consumers and around 700 million internet users, making it the third-largest digital retail market after China and the United States.

In India, direct-to-consumer (D2C) brands could be looking at a $100 billion addressable consumer opportunity by 2025, according to estimates by Avendus Capital.

For a D2C brand, the content on the website, app, and social media act as a discovery destination, educating consumers, engaging them, and intuitively guiding them through the journey of making a purchase.

The backbone of any D2C brand is being able to advertise digitally and to a very focused and customized target audience and this has made us reach out to customers in corners of the world, unlike in traditional media.

Mamaearth which is the first unicorn of 2022 with an operating profit of Rs 461 crore has had the most humble beginnings when no retail store wanted to keep its products.

Vivek Gupta, Co-Founder of meat delivery start-up and India's first D2C unicorn Licious stated, “The Indian consumer is evolving very fast. So a lot of problem statements in India need Indian solutions and that is where D2C plays a very important role."

India's influencer market is expected to reach Rs 2,200 crore by 2025.

The brands are seeing a healthy increase in positive consumer sentiments over the last few months, making this festive season one of the most anticipated periods for the D2C industry.