According to a report by McKinsey & Company, e-commerce sales have experienced a significant boost, with growth rates far surpassing traditional retail in many markets.

As technology evolves, keeping an eye on how it will be able to uplift and ease the lives of the fast rising rural and economically weaker classes, is going to be key for all digital services and commerce in the future.

With India producing more than two million tonnes of e-waste every year, it has raised some questions about how to reduce this burgeoning issue that poses a threat to the environment. 

Cross-border e-commerce unlocks a world of limitless opportunities for company growth and global influence because of its ability to interact with clients across the world and transcend geographical borders.

Predictive personalization is defined as the process of leveraging customer data to create individualized, relevant, and unique interactions and shopping experiences for consumers by steering their experience through pertinent consumer journeys.

D2C business model witnessed an impressive growth trajectory in the past year with D2C brands registering a whopping 88% rise in demand in 2020 when compared to the previous year.