From pioneering retail formats to launching youth-focused campaigns, Bata’s journey spans nearly a century of innovation, style, and commitment to quality.

With the festive season around the corner, the retail brands are seeing the enthusiasm among shoppers.

Even as the pandemic subsides, consumer demand for dark store retail models continues to rise, where actual retail premises are employed not for customers but for the fulfillment of online orders.

At IReC 2022, various retailers, who have actually gone forward and experimented with the omnichannel format, have shared different strategies for customer convenience.

NFTs can also be a boon for retail procurement and supply chain as they can ensure and provide a certificate of authenticated physical goods.

At IReC (Industry of Retail and E-commerce summit) 2022, retail leaders shared their opinion on how retail has changed - a complete shift in retailing that is now emerging compared to what it used to be prior to the pandemic.

Let's have a look at the various brands that are changing the game in the retail industry by integrating Metaverse technology in their retail operations.

Many consumers are spending less on discretionary purchases such as dining out and beauty and grooming services, and demanding higher value-for-money products.

The future of metaverse commerce in retail appears bright as it will provide consumers with a non-traditional design experience wherein brands can transform their old-fashioned malls to new-age shopping hubs for customers in the virtual reality domain.

The pandemic underscored the importance of digital channels, leading ITC to launch the ITC e-Store.

In today's digital era, many retailers have recognized the importance of going digital, especially during the pandemic, and raised their capabilities in e-commerce and digital marketing to access local and global markets through digital channels.

The e-retail market is expected to grow to $120–140 billion by FY26, increasing at approximately 25–30 percent annually over the next five years.

India's apparel market is expected to touch Rs 5,781 billion by 2024.