India’s D2C beauty brands are driven by innovative products that resonate with consumers’ evolving needs. From eco-conscious formulations to inclusive skincare solutions, these brands have transformed the beauty landscape.

Tailored for a youthful audience, the collection seamlessly integrates Suneet Varma's signature style with denim essentials, ensuring both artistic integrity and market appeal.

The young beauty brand by the fashion designer unveiled its latest range of face makeup products in association with Myntra

With the advent of social media, the whole fashion industry is witnessing a sea of change. Influencers and consumers are becoming more aware and attentive to the creation and use of sustainable products.

Today, Lavie has a state-of-the-art R&D and manufacturing facility. It is spread across 5 acres, 150 thousand sq.ft. It is the largest integrated facility in Southeast Asia. 

At a time when Indian consumers are deeply invested in personal care and beauty, product innovation is key.

Indian home-grown brands such as Arata, Fix My Curls, Manetain, Curl Up, etc. provide the audience with hair care products that help reveal the natural beauty of curls

With most consumer cohorts increasingly becoming more environmentally conscious, polluting segments face greater scrutiny from customers, investors, shareholders, and other stakeholders.

A makeover revolution of sorts is unfolding in India's D2C beauty and personal care space. A cohort of clean, culturally rooted, and ethical brands are making their presence felt with beauty recipes out of kitchens, forests, and the wonders of Ayurveda. 

In the color cosmetics category, SUGAR is the third-largest brand in the Indian market with a 6 percent market share.

urrently, the brand is focusing on scaling the business through an offline channel. Along with Tier I and metro cities, we are also focusing on Tier-II cities and beyond

The company was first launched as an e-commerce brand back in 2012 where it used subscriptions to curate products from different brands and deliver them to these young women