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While many businesses had shut down their operations during the Covid-19 pandemic, the local Kirana store owners became unsung heroes through uninterrupted supplies to their customers.
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The trend of private labels that was picking up was further fuelled by the pandemic as more value-conscious customers started opting for the best bargains.
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Post pandemic, the rise of D2C brands on social media platforms is on an upward trajectory and is projected to touch the whopping value of $100 billion by 2025.
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Marico is one of the first few traditional FMCG companies to invest in the D2C domain through the acquisition of Beardo and Just Herbs.
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Let's have a look at the various brands that are changing the game in the retail industry by integrating Metaverse technology in their retail operations.
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A RedSeer survey found that less than 10 percent of riders see it as a long-term career opportunity. Still, this business model will boom, reaching $5 billion by 2025.
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The future of metaverse commerce in retail appears bright as it will provide consumers with a non-traditional design experience wherein brands can transform their old-fashioned malls to new-age shopping hubs for customers in the virtual reality domain.