From inventory nightmares to reconciliation hurdles, omnichannel retailing is proving to be a double-edged sword.

The future of Kiranas is not a question of physical stores versus online stores, but how digitization can complement both, taking the omnichannel route.

In order to stay competitive, D2C brands are adopting hybrid business models as margins drop, CAC rises, and competition grows.

The link between online and offline channels is emerging as a symbiotic relationship for both models.

As customers travel across the sales funnel, omnichannel marketing enables a more significant customer experience by integrating branding, message, and online and physical touchpoints seamlessly.

Tata 1mg is going omnichannel and will be opening its brick-and-mortar stores soon.

With most consumer cohorts increasingly becoming more environmentally conscious, polluting segments face greater scrutiny from customers, investors, shareholders, and other stakeholders.

The user journey has changed many folds. Google with its set of product suites like Google My Business, Youtube, cloud platforms, shopping platforms, etc. is enabling retailers to make that transition towards manifesting a digital transformation.

LOGIC ERP is one of the most accepted and widely used ERPs for apparel, footwear, and fashion verticals for manufacturing to WMS and retail supply chain for end-to-end solutions for retail and POS, dealer distributions, marketplace as well as e-commerce.

The current wave of D2C growth will continue as long as there are investors to fund the growth.

Leaders from Giva, Whiskers India, and HomeLane provide valuable insights into how their companies leverage omnichannel strategies to drive success.

Top 100 omnichannel brands in India on the basis of their performance in the mentioned business for the past 5 years.