With a high-quality talent pool and unmatched cost advantages, homegrown apps and platforms not only have it in them to survive the tough e-commerce market but also grow into businesses that dominate on the global stage.

Coined in 2016 by Danish entrepreneur Ida Tin, the term FemTech is making waves in the health sector. Here's why.

The emergence of suggestion-based shopping, influencer, and creator-led live commerce, and other factors that give consumers a rich and innovative buying experience from the comfort of their homes have undoubtedly given social commerce a significant boost

With e-commerce now a part of mainstream retail, livestream shopping can facilitate greater customer satisfaction while benefitting both brands and buyers. 

Customers who shop online today expect personalization, and there are many use cases for boosting the sales process with personalization throughout the entire customer journey in the B2B sector where the buying cycle can be terribly complex.

Quick Commerce is simply the advancement of e-commerce in which the entire product trade is based on the speed of delivery.

E-commerce is, by its very nature, an extremely experimental industry. Try out fresh concepts and put new developments into practice that support your objectives.

Since most customers prefer shopping online, Augmented Reality in retail is vying to make it more user-centric

Just like live streaming is beneficial for the audience to understand the brand in depth on a real-time basis, it is equally advantageous for the brand to understand the reach they have gained.

In the contactless world of digital retail, however, providing a high-touch experience required vibrant use of digital tools and innovation.

With no access to physical markets, people were left with little option but to use online platforms to make purchases, and online purchasing emerged as a lifeline for both retailers as well as consumers.

In FY23, along with grocery - the mainstream categories of e-commerce (electronics, fashion, footwear, and others) will adopt the same concept from Q-commerce and move their inventories further closer to the customers.

The FMCG market in India is estimated to grow at a CAGR of 14.9 percent to touch $220 billion by 2025, from $110 billion in 2020.

Around 62 percent of purchase decisions are now influenced by online discovery.

D2C allows manufacturers to test new products with certain demographics and receive feedback on a smaller scale

Reduced access to stores has prompted rise in cross-border ecommerce, with 46% of global shoppers buying direct from international brands online, rising to 52% among 25-34 year olds.

According to a recent report, India?s D2C market is estimated to reach a whopping $100 billion by 2025.

How has the D2C Platform Accelerated E-commerce Business?

The market for Ayurvedic and herbal wellness products in India is expected to grow from around US $ 4 billion in 2018 to over US $ 9.5 billion by 2024.

The evolving eCommerce ecosystem and consumer needs have given rise to D2C (Direct to Consumer) brands.

With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.

Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.

Last year, the e-commerce industry reported 26 percent order volume growth in Q4-2019 vis-a-vis Q4-2018.

When it comes to e-commerce, India has been at the forefront of growth and disruption of the sector, being one of the fastest-growing markets in the world.

According to the Direct-to-Consumer Purchase Intent Index, over 80 percent of consumers worldwide are expected to buy something from a D2C brand over the next five years.

New innovations in artificial intelligence (AI), augmented reality (AR), blockchain (blockchain), the internet of things (IoT), live chat (ChatBots), and other areas are driving the expansion of the D2C and e-commerce sectors.

To meet their customers' expectations with the evolving market scenario, B2B e-commerce players have started embracing digital adoption.

The pandemic led to a worldwide divergence and played a great role in influencing the masses' outlook of purchasing.

The e-retail market is expected to grow to $120–140 billion by FY26, increasing at approximately 25–30 percent annually over the next five years.

From opportunities offered by new tech to challenges posed by the climate crisis, the industry anticipates a dynamic year in which competition is fierce, innovation is critical and the potential gains are significant.

Between October and December 2020, FMCG & Healthcare (F&H) category volume grew by 46 percent year-on-year (YOY), as per the Q4 2020 E-commerce Trends Report by Unicommerce and Kearney.