In today’s age and time, customer interaction on a large scale is one of the main focus areas in the process of increasing sales. As the horizon of technology is expanding, more and more businesses realize the importance of its use in promoting their brand. Social media platforms like YouTube, Instagram, and Facebook, among others, are at the forefront of all promotion plans at present as it provides the best reach for a wide target audience. 

While static posts and video formats like reels have been relied on in recent times, the pandemic brought to the limelight an old yet loosely used format- video live streaming. Essentially this format enables the audience to absorb content and information in real-time. Moreover, since this requires more improvisation than reading directly from a script, it makes the piece of content engaging and powerful. 

This leads me to the question- how is this form of content helpful for the brand? One of the many advantages of video live streaming is that it aids in increasing brand awareness. For example, when a brand is live streaming from their Instagram account, keeping in mind the user base of this platform, anyone and everyone can pop into the stream. This allows the brand to target potential customers who may add to their sales. Furthermore, it enables them to create or build a connection with their target audience through the comments section of the live stream. 

Taking into account the current market and consumer thought, it is tremendously important for a brand to connect with its audience. As mentioned above, the best and easiest way to do this is through the comments section during a live stream. It makes the viewer feel important and hence, gains respect for the brand. Each of them feels like they are a part of a process and that the brand is easily accessible to them to solve any queries they may have. It also provides the viewers with a platform to interact with the brand in order to understand their future plans or lay out any suggestions for their growth. Video live streaming essentially builds a two-way connection between the brand and its audience, enabling them to mold a strong and long-lasting relationship. Making customers feel appreciated and important can take the brand a long way.

With evolving thoughts and perspectives, it has become imperative for a brand to humanize itself. What’s better than real-time interactions to achieve that? This is exactly what will help a brand personify itself and help potential customers to build a connection. This format allows the brand to foster an authentic connection with their audience and a direct platform to interact with a brand helps them instill trust and confidence. 

Another important aspect that a brand must look at in depth is community building. One of many successful formats that ensures the same is video live streaming. By giving the audience a platform to come together and interact with the brand, it also acts as a medium of communication for like-minded individuals. As a large audience joins a brand’s live stream, they learn about various people who believe in the brand and unknowingly build a connection with them. This is the first step toward building a community of followers and believers to further the cause of the brand and increase sales. 

A video live stream can follow multiple formats of content. This will largely be dependent on the brand’s motive. For example, if a brand is looking at a product promotion, they can set up a live Q&A session with their viewers. This not only provides the audience with a platform to resolve any queries they may have but enables the brand to create excitement and hype about the product. As they answer the audience’s questions, they generate curiosity about the product, ensuring that the viewers remain engaged and interested. 

A cost-effective marketing technique, live video streaming requires minimal effort and provides desirable outcomes. To ensure the strategy is a success, the brand must focus on promoting the live stream and bringing the activity to the eyes of its target audience. The next step is to make sure the setup of the live stream is on point in terms of lighting, internet connectivity, sound, and technology being used. This is a key step that needs to be perfect in order to ensure a seamless experience for the audience. In short, the financial outlay of this method requires less attention and that allows the brand to focus on the strategy of the activity. 

With a perfect strategy in place and an excellent setup, the brand can ensure a coherent experience for its viewers which can lead to great engagement and audience participation. This is extremely important for a successful video live streaming activity. A high interaction rate will give the brand the surety that its efforts have paid off. Their direct communication with potential customers enables them to build that long-lasting connection, answer important questions, inform the audience of their brand identity and lastly, promote their product well. 

There are multiple strategies that can be followed while using the video live stream format. For example, if a brand wants to share the right method of using their product, they can simply set up a live streaming activity and teach their audience while answering any questions that may arise. Another way to use this content format is to set up an interview with a celebrity or an influencer who could vouch for the product and brand while interacting with their audience.  

Just like live streaming is beneficial for the audience to understand the brand in depth on a real-time basis, it is equally advantageous for the brand to understand the reach they have gained. It facilitates them in gaining great insights into the strength of the brand community, the user base of the product or service being spoken about, as well as the love, trust, and faith in the brand. For example, whilst on a Facebook live, the number of people attending the session is visible to the brand, they can also view the count and gauge the type of comments that come in on a real-time basis. 

Overall, all the insight that you gain from a live stream can instantly be incorporated into marketing campaigns and strategies. It enables the brand to quickly improve on its weaknesses and ensure the consistency of its strengths. If used correctly, live streaming can be extremely effective to increase brand awareness, aiding in the rise of a brand’s consumer base and sales, building a community that is true to the brand, connect on a one-to-one basis with the current and potential customer base, and gain strong business insights.