With a high-quality talent pool and unmatched cost advantages, homegrown apps and platforms not only have it in them to survive the tough e-commerce market but also grow into businesses that dominate on the global stage.

Coined in 2016 by Danish entrepreneur Ida Tin, the term FemTech is making waves in the health sector. Here's why.

The emergence of suggestion-based shopping, influencer, and creator-led live commerce, and other factors that give consumers a rich and innovative buying experience from the comfort of their homes have undoubtedly given social commerce a significant boost

With e-commerce now a part of mainstream retail, livestream shopping can facilitate greater customer satisfaction while benefitting both brands and buyers. 

Customers who shop online today expect personalization, and there are many use cases for boosting the sales process with personalization throughout the entire customer journey in the B2B sector where the buying cycle can be terribly complex.

Quick Commerce is simply the advancement of e-commerce in which the entire product trade is based on the speed of delivery.

E-commerce is, by its very nature, an extremely experimental industry. Try out fresh concepts and put new developments into practice that support your objectives.

Since most customers prefer shopping online, Augmented Reality in retail is vying to make it more user-centric

Just like live streaming is beneficial for the audience to understand the brand in depth on a real-time basis, it is equally advantageous for the brand to understand the reach they have gained.

In the contactless world of digital retail, however, providing a high-touch experience required vibrant use of digital tools and innovation.

With no access to physical markets, people were left with little option but to use online platforms to make purchases, and online purchasing emerged as a lifeline for both retailers as well as consumers.

In FY23, along with grocery - the mainstream categories of e-commerce (electronics, fashion, footwear, and others) will adopt the same concept from Q-commerce and move their inventories further closer to the customers.