The FMCG market in India is estimated to grow at a CAGR of 14.9 percent to touch $220 billion by 2025, from $110 billion in 2020.

Industry experts are envisioning these Kirana stores as the next harbinger of growth even when customers are going ‘phygital'.

The brand made 5.8 crore deliveries and added 65 lakh new members in 2021.

There are in fact four key trends that consumer-product firms, retailers, and grocers must monitor in order to drive operational resilience and strengthen customer engagement

Besides the increased demand for hygiene-based products in the skincare/body grooming category, we also see that consumers are not just demanding a new type of product from the market, their whole nature of demand has changed