For a D2C brand, the content on the website, app, and social media act as a discovery destination, educating consumers, engaging them, and intuitively guiding them through the journey of making a purchase.

Factors like high customer expectations, panic buying, fluctuating trends, and ambiguous consumer data have led to manufacturers, distributors, and retailers, all finding it difficult to forecast the actual demand.

The outbreak of the pandemic was one of the major reasons for the rapid shift in consumer behavior across sectors and the organic food industry is not an exception to this trend.

At IReC (Industry of Retail and E-commerce summit) 2022, Muthukumar Kandasamy, Director of Engineering, Caratlane talked about the strategies that the brand has adopted to enhance consumer experience and how important is technology in today's time.

At IReC (Industry of Retail and E-commerce summit) 2022, retail leaders shared their opinion on how retail has changed - a complete shift in retailing that is now emerging compared to what it used to be prior to the pandemic.

Marico is one of the first few traditional FMCG companies to invest in the D2C domain through the acquisition of Beardo and Just Herbs.

A RedSeer survey found that less than 10 percent of riders see it as a long-term career opportunity. Still, this business model will boom, reaching $5 billion by 2025.

Many consumers are spending less on discretionary purchases such as dining out and beauty and grooming services, and demanding higher value-for-money products.