Vaishnavi Gupta
As an assistant editor, she specializes in covering the dynamic worlds of retail, e-commerce, and direct-to-consumer (D2C) businesses. Her expertise spans the latest trends, growth strategies, and innovations shaping the industry, providing valuable insights into how brands are evolving in today's competitive market. Her work delves deep into the challenges and opportunities within these sectors, offering readers a comprehensive understanding of the rapidly changing retail landscape.
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From leveraging shared resources to creating groundbreaking products, brand collaboration is reshaping how businesses operate in today’s interconnected world.
Nearly 40 percent of Gen Z consumers prefer gender-neutral beauty items compared to 30 percent of older generations.
From pioneering retail formats to launching youth-focused campaigns, Bata’s journey spans nearly a century of innovation, style, and commitment to quality.
With the rise of platforms like Blinkit and Zepto, fashion brands see quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies.
In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.
Amazon Fresh offers a robust selection of over 5,000 products available for same-day delivery and more than 20,000 eligible for next-day delivery.
With a strong foundation and expertise in the Indian market, VLCC is well-positioned to grow both domestically and internationally.
From wellness products to fashion and beyond, these brands are not only establishing a strong international presence but are also reshaping global perceptions of Indian businesses.
The brand currently has 75 EBOs, with 5 to 10 new ones opening every month.
Around 62 percent of purchase decisions are now influenced by online discovery.
“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.
“By 2026, we aim for these initiatives to contribute 2.5 percent of our turnover in the country,” said Annie George, Leader Sustainability Development, Decathlon India.
This new venture aims to provide rapid delivery services, ensuring that its customers can receive their favorite VIP inners products right at their doorstep in no time.
While NatureConnect is primarily designed for professional spaces, it also has applications in high-end residences.
The pandemic underscored the importance of digital channels, leading ITC to launch the ITC e-Store.
Ease My Trip's IPO in 2021 marked a significant milestone, transforming the company's shareholder base from 3 to 800,000.
Traditional approaches have given way to innovative tactics that leverage the power of digital media and resonate with diverse audiences across various demographics.
Leaders from Giva, Whiskers India, and HomeLane provide valuable insights into how their companies leverage omnichannel strategies to drive success.
Currently, the brand boasts over 100 operational stores and is poised to expand significantly by adding 150 new retail outlets during the 2024-25 financial year.
Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA.
The brand will initially be available through company-owned stores (COCO) and eventually expand via franchising models.
With Shashwat Goenka, Chairman, Spencer's Retail and Nature's Basket, stepping into the shoes of his illustrious father, he first dips his toe into the bludgeoning luxury and premium grocery market of India, eyeing a Rs 300 crore pie in 2024!
The brand also plans to expand in metro cities with flagship stores and dedicated gaming outlets concurrently.
IKEA, Taneira, and The Body Shop are partnering with local artisans, suppliers, and retailers to drive sustainable practices and support local economies.
The brand has set a significant milestone for February 16th, where it plans to unveil the first phase of AMA merchandise targeted at Gen Z.
As fashion brands grappled with challenges ranging from supply chain disruptions to fluctuating raw material prices, leaders from Madame, KAZO, and FS Life share their insights and expectations for government support in the upcoming budget.
Through the experiences and insights shared by industry experts, it becomes evident that a well-executed licensing strategy can not only extend brand universes but also foster growth, build brand equity, and open doors to new markets.
India holds a special place in Accor's growth strategy, with approximately 85 percent of its business coming from the domestic market.
The company's ongoing efforts include the localization of numerous global titles, with a keen focus on expanding its product sourcing within India.
In conversation with Indian Retailer, numerous women have opened up about their remarkable journeys, the formidable challenges they have encountered, and the path forward as they continue to leave their indelible mark on the business landscape.
As customers become more attuned to the importance of locally sourced goods, there has been a discernible shift towards supporting home-grown brands that align with their sustainability values.
Digitalization and Open Network for Digital Commerce (ONDC) would help midsize kiranas increase take-home profit by around 13 to 15 percent!
The CEO of Bagzone Pvt Ltd, Ayush Tainwala's success rests on the twin pillars of craftsmanship and technology.
With more and more people accepting these nutrient-rich supplements as an add-on in their daily lives, it is soon expected that the average consumer to switch to consuming gummies for their nutritional requirements.
Here are the top three trends that are driving growth in online grocery shopping.
With people starting to care more about the quality of their skin and the products that they apply on it, there has been a major shift towards natural and organic makeup and beauty products.
Here are the key trends that are influencing Indian consumers' online and in-store grocery shopping habits.
Nykaa is bullish on its omnichannel strategy. On the beauty side, the brand has over 100 stores. In fashion, too, the brand plans to have a physical store strategy.
The Indian frozen foods market reached a value of Rs 124.06 billion in 2021, according to IMARC Group. Looking forward, IMARC Group expects the market to reach Rs 306.61 billion by 2027, exhibiting at a CAGR of 16.2 percent during 2022-2027.
While the unorganized sector is still a major part of the mattress industry, there are a lot more D2C start-ups like The Sleep Company, Sleepyhead, Duroflex, etc. that have entered the space.
Here are the top five trends that promise to shape the grocery industry in 2022.
Below are the top 6 strategies highlighted by the panelists at Startup Summit 2022 that D2C brands can adopt to grow further in this landscape.
Made in India brands always had some relevance in the market but they are now becoming more visible because they are able to compete with the international brands.
With the festive season around the corner, the retail brands are seeing the enthusiasm among shoppers.
The brands are seeing a healthy increase in positive consumer sentiments over the last few months, making this festive season one of the most anticipated periods for the D2C industry.
At IReC (Industry of Retail and E-commerce summit) 2022, various retail and e-commerce brands have talked about why focusing on customer satisfaction and customer retention is the way to increase the lifetime value of the customers.
With no access to physical markets, people were left with little option but to use online platforms to make purchases, and online purchasing emerged as a lifeline for both retailers as well as consumers.
The Indian FMCG market is estimated to reach $220 billion from $110 billion between 2020 to 2025 at a CAGR of 14.9 percent, as per a report by IBEF.
At IReC 2022, various retailers, who have actually gone forward and experimented with the omnichannel format, have shared different strategies for customer convenience.
The retail sector has been witnessing technological intervention for the last few years and it is expected that it will see the introduction of many more technologies in the years to come.
At IReC (Industry of Retail and E-commerce summit) 2022, Muthukumar Kandasamy, Director of Engineering, Caratlane talked about the strategies that the brand has adopted to enhance consumer experience and how important is technology in today's time.
At IReC (Industry of Retail and E-commerce summit) 2022, retail leaders shared their opinion on how retail has changed - a complete shift in retailing that is now emerging compared to what it used to be prior to the pandemic.
At IReC 2022, Vasanth Kumar, Sr Advisor, Samara Capital, talked about how businesses can drive growth while ensuring they are customer centric.
The COVID-19 pandemic has altered lifestyles across the globe more than ever. Here are some food and grocery industry trends that are observed currently.
The global events have led to the infrequent and patchy supply of few products, and also in some cases, the containers are much longer than usual at port clearance. The consequent scarcity and unevenness in supply have also resulted in increased prices.
For any brand to penetrate deeper into the market, it must take the offline route as online market penetration is at 8 percent while 92 percent is still offline in India.
"We are enabling and establishing protocol for multiple platforms to come together and interact within a common language," T Koshy, MD and CEO, ONDC said.
During the COVID pandemic, millennial spending habits changed, and they were spending more on fitness, healthy food, wellness products, etc.
In the color cosmetics category, SUGAR is the third-largest brand in the Indian market with a 6 percent market share.
“I believe it's important to be stubborn to prove yourself and if you strongly believe in something, you will figure out a way to do it,” Ghazal Alagh, Co-Founder and CIO, Honasa Consumer Pvt Ltd said..
Category extensions enable you to serve more than one need for your customers.
Lenskart has an inventory management system; it has a unique and specific barcode system.
According to a survey by Snapbizz, smart Kirana stores are the best proposition for the shopper not just in terms of order fulfillment but also in terms of prices.
From Augment Reality (AR) to Virtual Reality (VR) tools, live commerce to social commerce, such immersive state-of-the-art technology being effortlessly integrated by the beauty brands has opened a new world of opportunities.
As social commerce has high growth potential, various D2C brands like Bombay Shaving Company, The Man Company, Plum, WK Life, and FabAlley are cashing in on this trend and observing growth.
There is an increasing awareness among the consumers on the benefits of millet-based products and hence leading to the increase in demand for the product.
In the post-COVID scenario, many D2C brands have brought meaningful innovations in the sleep and home solutions space and built deep customer relationships across multiple channels.
The increasing number of online shoppers presents a huge growth opportunity for e-commerce and retail companies to explore and utilize as a key component for business growth.
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