With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

As evolving technology continues to keep pace, retail innovators to are looking at newer ways to grow and expand their businesses.

In an increasingly omnichannel universe, brands must offer top-class services across online and offline modes to enhance customer experiences and bolster brand loyalty.

One of the primary reasons for the growth of the pet care industry is the increasing disposable income of consumers. As people's incomes rise, they are more likely to spend money on non-essential items, such as pet-related products and services.

The direct selling industry has the potential to create a significant social and economic impact in India, especially in the area of women's empowerment, skill development, digitalization, and growth of the SME sector.

D2C brands get the advantage to showcase their story directly to the customers and can achieve the center platform as it directly delivers products and services to the end customers.

Increased social media activity has also made it easier for buyers to compare products and services, and to make informed decisions.

D2C business model witnessed an impressive growth trajectory in the past year with D2C brands registering a whopping 88% rise in demand in 2020 when compared to the previous year.

Here are the key trends that are influencing Indian consumers' online and in-store grocery shopping habits.

The Indian FMCG market is estimated to reach US$ 220 billion from US$ 110 billion between 2020 to 2025 at a CAGR of 14.9 percent.

According to the Direct-to-Consumer Purchase Index, within the next five years, about 80 percent of consumers will be buying from D2C brands at least once.

Retailers have emerged out from the profound upheavals by embracing new opportunities: the customer-first approach, friction-less shopping, utilizing technology, providing real-time solutions, and many more.