Innovation in mattresses is not just limited to health benefits. It is also very demographic-driven.

Most mattresses that are available in the market are composed of memory foam, spring, or latex – however, the mattress by The Sleep Company consists of a completely new material made from hyper-elastic polymer.

With a value of over Rs 10,000 crore, the Indian mattress industry is growing rapidly thanks to the pandemic and an increasing awareness of sleep health benefits among consumers.

In the post-COVID scenario, many D2C brands have brought meaningful innovations in the sleep and home solutions space and built deep customer relationships across multiple channels.

While the unorganized sector is still a major part of the mattress industry, there are a lot more D2C start-ups like The Sleep Company, Sleepyhead, Duroflex, etc. that have entered the space.