How the brand is redefining beauty retail with innovation, inclusivity, and personalized experiences.

Discover the potential impacts of Budget 2024 on the Indian beauty industry as industry leaders Vineeta Singh, Mohit Yadav, and Neha Modi share insights on production costs, sustainability, and digital transformation.

The beauty industry is witnessing a transformative shift as Indian brands embrace vegan principles, championing ethical and sustainable practices that redefine self-care for conscious consumers.

In the color cosmetics category, SUGAR is the third-largest brand in the Indian market with a 6 percent market share.

From Augment Reality (AR) to Virtual Reality (VR) tools, live commerce to social commerce, such immersive state-of-the-art technology being effortlessly integrated by the beauty brands has opened a new world of opportunities.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.