As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.

Discover the potential impacts of Budget 2024 on the Indian beauty industry as industry leaders Vineeta Singh, Mohit Yadav, and Neha Modi share insights on production costs, sustainability, and digital transformation.

Founded by Mohit Yadav, Minimalist is a brand revolutionizing the beauty industry as it fuses transparency, science, and sustainability for an authentic and effective skincare experience.

Home-grown brand T.A.C. - The Ayurveda Company is well on its way to becoming India's fastest growing D2C brand, reaching a Rs 100 crore run rate in less than 2 years from inception!

The entrance of Korean beauty brands in India has not only introduced new and unique products but has also influenced people's beauty routines and perceptions of beauty.

According to a report, the global period care industry generated $34.7 billion in 2021 and is anticipated to generate $51.9 billion by 2031, witnessing a CAGR of 4.2 percent from 2022 to 2031.

At a time when Indian consumers are deeply invested in personal care and beauty, product innovation is key.

Mamaearth which is the first unicorn of 2022 with an operating profit of Rs 461 crore has had the most humble beginnings when no retail store wanted to keep its products.

“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.

Investors pumped in US $ 1.4 billion into the D2C brands between 2014 and 2020, of which 54% went into the beauty and fashion segment.

Globally, the penetration of online BPC in countries like China, the UK, and the US is between 12-18 percent versus under 2 percent in India.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.