As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.

With a strong foundation and expertise in the Indian market, VLCC is well-positioned to grow both domestically and internationally.

The young beauty brand by the fashion designer unveiled its latest range of face makeup products in association with Myntra

In the color cosmetics category, SUGAR is the third-largest brand in the Indian market with a 6 percent market share.

From Augment Reality (AR) to Virtual Reality (VR) tools, live commerce to social commerce, such immersive state-of-the-art technology being effortlessly integrated by the beauty brands has opened a new world of opportunities.

With the onset of the pandemic, it has become more apparent for beauty brands to hold a strong digital presence, especially in commerce operations.

Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online.