With the brakes being put on new investments across the spectrum, Indian Q-commerce players are feeling the pinch as well.

In order to enhance the customer experience, it's very important to invest in conversational AI as it transforms the whole consumer experience.

Globally, the penetration of online BPC in countries like China, the UK, and the US is between 12-18 percent versus under 2 percent in India.

Phygital is the new normal, and successful brands will be the ones that embrace digital technologies much before others to deliver a flawless omnichannel experience to customers.

The article explores which technologies businesses should be tracking and investing in 2022?