In a market teeming with flavors and fierce competition, Monin, the century-old French syrup giant, has emerged as a sensation in India.

Anshul Gupta, the visionary Founder & CEO, embarked on a mission to transform the landscape for Kirana stores, creating a platform that bridges the information gap and fosters lasting partnerships.

Tech, especially automation, adoption has become a necessary norm to survive increasingly competitive omnichannel trade

This sudden turn of trend has introduced a new wave of consumerism, pushing brands and e-commerce platforms to cater to a more neutral form of targeting and brand building.

Many brands have picked up the Metaverse space to create their experiences, like Rexona's Marathon Run, Close-Up worked on a City of Love in Decentraland, Magnum Ice Cream made an entire museum.

Engagement activities, creating personalized products, exclusive offers, and active social media presence and participation can be resourceful.

FMCG sector accounts for the fourth-largest sector in the Indian economy. The FMCG market in India is expected to rise at a CAGR of 14.9 percent to reach $220 billion by 2025, from $110 billion in 2020.

The digital age makes it easy to burn money and it simultaneously makes it difficult to build and sustain a profitable brand.

To ensure quick and timely delivery, e-commerce players that offer groceries are optimizing the delivery process from warehouses to customers' homes with the help of preemptive, and data-backed planning.

The COVID-19 pandemic has altered lifestyles across the globe more than ever. Here are some food and grocery industry trends that are observed currently.

The FMCG market in India is estimated to grow at a CAGR of 14.9 percent to touch $220 billion by 2025, from $110 billion in 2020.

The pandemic underscored the importance of digital channels, leading ITC to launch the ITC e-Store.