Instead of a full-scale overhaul, Indian QSRs could implement digital solutions gradually, starting with mobile ordering and loyalty programs, allowing for smoother transitions and customer adaptation.
By analyzing customer data, restaurants can send personalized promotions and discounts to individuals based on their past preferences and behavior, enticing them to return.
Traditional paper menus have become outdated and interactive digital displays, allowing customers to browse through a visually appealing and user-friendly interface have gained preference and popularity.
There is no doubt that by adopting IoT, the food and beverage industry can run to its highest potential by achieving high levels of food safety, improve traceability etc.
Firms need to consider a company-wide perspective - a cross-functional relationship truly powered via technology that benefits every pocket - internally as well as externally.
The retail sector has been witnessing technological intervention for the last few years and it is expected that it will see the introduction of many more technologies in the years to come.
The future of metaverse commerce in retail appears bright as it will provide consumers with a non-traditional design experience wherein brands can transform their old-fashioned malls to new-age shopping hubs for customers in the virtual reality domain.