The e-commerce beauty platforms in India are steadily evolving into a flourishing fusion of global glamour and local grace, transforming the way we shop for beauty products across the nation.
D2C will no longer be limited to niche brand offerings but will emerge as a powerful sales medium owing to its stability against disruptions because of digital infrastructure and internal supply chain value.
The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.
A makeover revolution of sorts is unfolding in India's D2C beauty and personal care space. A cohort of clean, culturally rooted, and ethical brands are making their presence felt with beauty recipes out of kitchens, forests, and the wonders of Ayurveda.