A Unilever report states that brands actively promoting their sustainability efforts have grown 46 percent faster than those that don't.

As competition gets fierce, D2C brands will be required to strategically play their cards in an ever-evolving and competing an online marketplace.

“By 2026, we aim for these initiatives to contribute 2.5 percent of our turnover in the country,” said Annie George, Leader Sustainability Development, Decathlon India.

Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA.