These Direct-to-Consumer brands are trying their best to sell their products via their platform/ store to build a more loyal customer base.

Launched in 2015 with about 100 exporters, Amazon Global Selling helps reduce barriers for Indian MSMEs to export to global markets.

Especially for startups and MSMEs, these strategies are a way to unlock their digital future and aim at a larger consumer base.

At times, short-term goals substitute the need to build an organization that has the potential to grow and sustain in a respectable manner and create consistent value for stakeholders.