"Blinkit's mission is to ‘make instant commerce indistinguishable from magic'. The strongest testament to whether there is a need or not is demonstrated by our strong customer loyalty," said Albinder Dhindsa, Founder, Blinkit.

With the brakes being put on new investments across the spectrum, Indian Q-commerce players are feeling the pinch as well.

In FY23, along with grocery - the mainstream categories of e-commerce (electronics, fashion, footwear, and others) will adopt the same concept from Q-commerce and move their inventories further closer to the customers.

According to a survey by Snapbizz, smart Kirana stores are the best proposition for the shopper not just in terms of order fulfillment but also in terms of prices.

This new venture aims to provide rapid delivery services, ensuring that its customers can receive their favorite VIP inners products right at their doorstep in no time.

Q-commerce firms must use mobile apps benchmarked for fast order completion.