Founded by Mohit Yadav, Minimalist is a brand revolutionizing the beauty industry as it fuses transparency, science, and sustainability for an authentic and effective skincare experience.
With increasing awareness around men's grooming, personal hygiene, and lifestyle in general, there is massive scope for body hair removal, intimate care, and personal care products in India for men.
Indian home-grown brands such as Arata, Fix My Curls, Manetain, Curl Up, etc. provide the audience with hair care products that help reveal the natural beauty of curls
“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.
With people starting to care more about the quality of their skin and the products that they apply on it, there has been a major shift towards natural and organic makeup and beauty products.