Kirana stores in rural India are undergoing a significant transformation. Innovative efforts are modernizing these traditional retail hubs, bringing modern retail practices and technology to smaller towns and villages.

Anshul Gupta, the visionary Founder & CEO, embarked on a mission to transform the landscape for Kirana stores, creating a platform that bridges the information gap and fosters lasting partnerships.

Industry experts are envisioning these Kirana stores as the next harbinger of growth even when customers are going ‘phygital'.

Digitalization and Open Network for Digital Commerce (ONDC) would help midsize kiranas increase take-home profit by around 13 to 15 percent!