The direct selling industry has the potential to create a significant social and economic impact in India, especially in the area of women's empowerment, skill development, digitalization, and growth of the SME sector.

Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.

D2C businesses manufacture, market, sell and ship their products to customers without relying on middlemen such as distributors or traditional retail stores.

Online luxury sales grew from 12 percent in 2019 to 23 percent in 2020 and are predicted to reach 30 percent by 2025.

Launched in 2015 with about 100 exporters, Amazon Global Selling helps reduce barriers for Indian MSMEs to export to global markets.

2020 was a year of major disruption for India?s Direct to Consumer (D2C) sector.