Sharing his thoughts, Fazlani opined that in 2023, wellness will continue to be top-of-mind, but it will increasingly come in liquid form as large part of the guest is looking for added benefits like energy, mental health, and gut health support.

There have been quite a few such companies/ brands that rebranded itself to become D2C since the business model has been attracting both consumers and investors alike.

The market for Ayurvedic and herbal wellness products in India is expected to grow from around US $ 4 billion in 2018 to over US $ 9.5 billion by 2024.