How Myntra is not just riding the wave but steering it, redefining the retail landscape through cutting-edge technology, exclusive partnerships, and customer-first strategies.

The sheer size of the market, with 1.4 billion people, is a significant draw. Moreover, the country's digital accessibility and literacy, coupled with a large population of digital consumers, amplify the potential for e-commerce growth.

How the fashion juggernaut struck licensing gold around the globe

Live Commerce is largely a creator economy where content consumption happens via influencers or brands that people are engaging with on a personal level and who trust each other in a close-knit community.