This cloud business strategy is not only visually appealing, but is also a functional and scalable business model.

Investors pumped in US $ 1.4 billion into the D2C brands between 2014 and 2020, of which 54% went into the beauty and fashion segment.

A report by PGA Labs and Knowledge Capital suggested that the D2C start-up segment saw an investment of close to US $ 417 million in 2020.