From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

The Indian FMCG market is estimated to reach $220 billion from $110 billion between 2020 to 2025 at a CAGR of 14.9 percent, as per a report by IBEF.

From on-the-job training to masons, delivering tiles to the end-consumer, to providing accurate prices via pin codes; the brand is changing the game for tiles – an under-represented aspect of construction