From projected 25 to on-ground 5 outlets! How IKEA changed its expansion strategy in India to include an omnichannel network through a digital-first strategy, and are now on an upward curve.

The brand will initially be available through company-owned stores (COCO) and eventually expand via franchising models.

The brand also plans to expand in metro cities with flagship stores and dedicated gaming outlets concurrently.

The company's ongoing efforts include the localization of numerous global titles, with a keen focus on expanding its product sourcing within India.