Catching up with the other half of the popular SUGAR Cosmetics, Co-founder Kaushik Mukherjee sheds light on the omnichannel formula that worked for the brand's phenomenal growth

“Innovation is indeed a cornerstone of our strategy, driving approximately 13 percent of our sales in the recent period and serving as our primary growth engine,” said Ghazal and Varun Alagh, Co-Founders of Honasa Consumer.

With people starting to care more about the quality of their skin and the products that they apply on it, there has been a major shift towards natural and organic makeup and beauty products.