In the age of Metaverse, the more a consumer knows about a brand, the more they are able to relate to it and eventually be loyal to it.

With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.

Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.