Nearly 40 percent of Gen Z consumers prefer gender-neutral beauty items compared to 30 percent of older generations.

Nykaa is bullish on its omnichannel strategy. On the beauty side, the brand has over 100 stores. In fashion, too, the brand plans to have a physical store strategy.

Westside has successfully aligned with the shift, offering sharp prices, fresh fashion every week, and contemporary spaces that resonate with the evolving mindset of the Indian consumer.

Through the experiences and insights shared by industry experts, it becomes evident that a well-executed licensing strategy can not only extend brand universes but also foster growth, build brand equity, and open doors to new markets.