As consumer expectations continue to evolve, fashion brands are embracing a new trend that’s sweeping across industries…

Even as technology has helped bring the world closer and made several tasks easier to navigate, it has also resulted in…

Retail behemoths are currently riding the "digital wave." The pre-pandemic start-ups, who relied on technology to reach…

Cross-border e-commerce stands out as an exciting prospect in the fiercely competitive world of e-commerce, where…

Following the pandemic, the phrase ‘omnichannel’ has emerged as a new catchphrase. Brands are aggressively turning…

We define L-Commerce as ‘decentralized e-commerce platforms’ optimized for sustainable local living. While the concept…

India’s retail sector was worth $836 billion in FY 2022, with a staggering 81.5 percent contribution from traditional…

As a virtual entertainment advertiser, you’re liable for meeting an extensive rundown of goals. Return on investment (…

In the realm of experiential marketing, there are countless things that one needs to keep in mind when it comes to…

Retailers are getting ready for a new year amidst the looming shadows of an approaching recession and the recursion of…

In the last few years, there has been a discernible shift in consumer behavior, with comfort and utility taking…

It is a great time for wellness entrepreneurs at work. The Covid-19 pandemic has made the world more susceptible to…

The retail industry has been pressurized by digital transformation more than any other industry as it has always been…

The profusion of e-commerce apps and platforms in India has understandably raised questions about their sustainability…

Influencer Marketing has turned out to be a notable technique that is quickly becoming a vital arsenal in a brand’s…

Remember the lockdown days? Just when we thought we had got groceries deliveries, here we are two years later, enjoying…

If you have ordered sundry groceries at home using any of the popular apps like Blinkit, Zepto, Instamart, BigBasket,…

Omnichannel Customer Experience (CX) is a term you’re likely to hear a lot in the business world, but what does it…

Digitization of local storefronts, equal growth opportunity for every business size, and dedicated measures to support…

Personalization has always been important to sales in the broadest sense. Consider the instances you enjoyed shopping…

Barely a few years when e-commerce was gaining increasing y-o-y traction, there were growing whispers that traditional…

Today, most consumers base their shopping on choice and convenience. Thanks to the pandemic, shoppers across India have…

Social commerce is a growing industry in India and its expansion was accelerated by the global pandemic. Social…

Funding has soared in Fintech, and Web 3.0 startups along with gaming and health tech as the next big sectors in the…

Live Commerce is e-commerce merged with live video streaming. It showcases shoppable content and in some ways mimics…

The world of retail has undergone a massive disruption in the last few years. In the fast-changing and challenging…

In today’s age and time, customer interaction on a large scale is one of the main focus areas in the process of…

The meat value chain in India can be divided into three broad segments - ?    The Producers - Independent small and…

The world of e-commerce is evolving faster than other retail channels. Reports claim that 78 percent of all e-commerce…

Statista estimates that nearly a quarter of all retail sales are now made online, further demonstrating the sector's…

It was almost two decades ago, before the term ‘Metaverse’ became a buzzword, that Philip Rosedale launched Second Life…

A generation ago, if people were told they could purchase products through phones, it would have led to ripples of…

For any business to scale, it's imperative to be consumer-centric and understand its key drivers of consumption. In the…

Social media marketing is redefining the consumer-brand relationship in more ways than one. The way a brand creates its…

Omnichannel retail refers to a seamless integration of channels that includes all touchpoints across online and offline…

At the intersection of the evolving technological landscape, emerging social media platforms, and the role of the…