- 09 Dec 2023
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- 8 Min Read
In the dynamic landscape of the fashion industry, Being Human stands out as a brand that seamlessly blends style with purpose. Under the…
- By Vaishnavi Gupta
- 20 Feb 2024
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- 8 Min Read
Taneira Sarees, a brand synonymous with elegance and tradition, has been weaving its way into the hearts of saree connoisseurs across India. From…
- By Aritra Ghosh
- 07 Dec 2023
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- 8 Min Read
In 2015, H&M made a grand entrance onto India's bustling fashion stage, marking the beginning of a transformative journey that would redefine…
- By Aritra Ghosh
- 10 Apr 2024
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- 8 Min Read
While the fashion industry undergoes the evolution of trends at a dizzying pace, consumer preferences shift with the wind, one brand has managed…
- By Aritra Ghosh
- 14 Mar 2024
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- 8 Min Read
In the post-Covid era, Madame has consistently achieved double-digit growth, averaging 25 percent year-on-year. However, the previous year saw a…
- By Vaishnavi Gupta
- 14 Jun 2024
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- 8 Min Read
The journey of Magniflex India is a story of innovation, commitment, and a profound understanding of the importance of quality sleep. In 2010,…
- By Vaishnavi Gupta
- 13 Mar 2024
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- 8 Min Read
A brand making waves in India with its unique fusion of sneaker culture and contemporary fashion is VegNonVeg. Founded by Abhineet Singh and Anand…
- By Aritra Ghosh
- 08 Jan 2024
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- 8 Min Read
Bata India, with a rich heritage spanning over a century, has not just witnessed the evolution of the footwear industry but has actively shaped…
- By Vaishnavi Gupta
- 18 Mar 2024
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- 8 Min Read
In response to the shifting tides of consumer preferences and market dynamics, Bikano, a leading name in the FMCG sector, is strategically…
- By Vaishnavi Gupta
- 29 May 2024
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- 8 Min Read
Plum primarily operates in the…
- By Vaishnavi Gupta
- 22 Jun 2022
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- 8 Min Read
The jewelry division under Titan Company Ltd houses four brands – Tanishq, CaratLane, Zoya, and Mia. Tanishq is the company’s most known brand,…
- By Vaishnavi Gupta
- 21 Apr 2022
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- 8 Min Read
The world of e-commerce has traditionally been led by premium brands, which offer predictable quality, but at high prices. Users who shop on a…
- By Charu Lamba
- 27 Apr 2022
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- 8 Min Read
Wellness Forever, a trusted and recognizable wellness brand in Western India, was started in 2008-2009 by three partners – Gulshan Bakhtiani,…
- By Charu Lamba
- 04 May 2022
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- 8 Min Read
The democratization would not have been possible without a clearly laid-out strategy and, equally importantly, the role of a new commerce tool…
- By Navneel
- 12 May 2022
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- 8 Min Read
The first-ever hypermarket in India was launched by Spencer’s. It is a pioneer in its own way. It was one of the earliest players to get into the…
- By Charu Lamba
- 02 Jun 2022
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- 8 Min Read
Panasonic, one of the legacy players in the consumer electronic segment, which planted its roots in India in 1972, has recently been working to…
- By Navneel
- 21 Jun 2022
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- 8 Min Read
The concept of channel boundaries doesn’t exist at SUGAR. Exactly why the topic of discussion was also tweaked by Vineeta Singh, CEO and Co-…
- By Avlokita
- 22 Jun 2022
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- 8 Min Read
Amazon Pay, a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in, continues to extend the convenience of…
- By Charu Lamba
- 09 Apr 2022
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- 8 Min Read
Breakfast and snacks start-up brand True Elements has been able to capture a decent market share in a segment that has long been ruled by a few…
- By Navneel
- 23 Jun 2022
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- 8 Min Read
SCOTT Sports globally is a 60-year-old company, a Swiss producer of bicycles, winter equipment, motorsports gear, running gear, and sportswear. It…
- By Charu Lamba
- 25 Jul 2022
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- 8 Min Read
Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-…
- By Charu Lamba
- 28 Jul 2022
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- 8 Min Read
Today, brands are using the internet, mobile devices, social media, and other digital channels in their day-to-day lives. That has changed…
- By Charu Lamba
- 19 Apr 2022
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- 8 Min Read
Rage Coffee was founded in 2018 with an idea to fulfill the gap in the market as the consumers were willing to try and replicate the same taste of…
- By Charu Lamba
- 15 Apr 2022
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- 8 Min Read
Parcos, a brand synonymous with bringing international luxury beauty brands to India, has been serving consumers for the last 35 years. It has…
- By Charu Lamba
- 08 Apr 2022
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- 8 Min Read
India is the second-largest producer of tea, globally, after China. India grows some of the world’s finest teas, which is 25 percent of the world'…
- By Vaishnavi Gupta
- 07 Apr 2022
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- 8 Min Read
BL Agro started as a trading commodity business with mustard oil as the only product. Its journey dates back to pre-independence days when the…
- By Vaishnavi Gupta
- 25 Mar 2022
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- 8 Min Read
Indian retailers introduce private labels to offer a lower-priced product to the customer to gain some share of the branded products. However,…
- By Charu Lamba
- 23 Mar 2022
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- 8 Min Read
Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, launched its maiden store at Jio World Drive in Bandra-…
- By Charu Lamba
- 22 Mar 2022
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- 8 Min Read
India’s Ayurvedic market has long been growing rapidly over the years, and this has particularly accelerated over the last few years aided by the…
- By Navneel
- 22 Mar 2022
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- 8 Min Read
Select CITYWALK is one of the most admired, upscale, and responsible shopping centers across India. Having created a niche for itself, the mall…
- By Charu Lamba
- 26 Feb 2022
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- 8 Min Read
Launched in 2017, Amazon Business (ABIN) is a B2B marketplace offering business supplies and products to small and medium businesses such as small…
- By Charu Lamba
- 05 Feb 2022
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- 8 Min Read
Given the rapid development in the fashion industry in the last two years and multiple trends coming to the fore, businesses have been trying to…
- By Navneel
- 24 Jan 2022
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- 8 Min Read
Bagrry’s is one of the leading brands of health foods and breakfast cereals in the Indian subcontinent. With a tagline of ‘let’s put health first…
- By Charu Lamba
- 01 Nov 2021
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- 8 Min Read
With Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL) recently collaborating with 130-year old global electronic brand Westinghouse,…
- By Navneel
- 25 Nov 2022
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- 8 Min Read
Arrow as a brand has been on a path of constant growth and evolution. With the offices opening up…
- By Vaishnavi Gupta
- 22 Sep 2022
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- 8 Min Read
The Indian online grocery market has gained immense traction over the past two years on account of the changing lifestyle of consumers, growing…
- By Charu Lamba
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