People

IrecWire
  • 09 Dec 2023
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  • 8 Min Read
PEOPLE

In the dynamic landscape of the fashion industry, Being Human stands out as a brand that seamlessly blends style with purpose. Under the…

  • By Vaishnavi Gupta
IrecWire
  • 20 Feb 2024
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  • 8 Min Read
PEOPLE

Taneira Sarees, a brand synonymous with elegance and tradition, has been weaving its way into the hearts of saree connoisseurs across India. From…

  • By Aritra Ghosh
IrecWire
  • 07 Dec 2023
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  • 8 Min Read
PEOPLE

In 2015, H&M made a grand entrance onto India's bustling fashion stage, marking the beginning of a transformative journey that would redefine…

  • By Aritra Ghosh
IrecWire
  • 10 Apr 2024
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  • 8 Min Read
PEOPLE

While the fashion industry undergoes the evolution of trends at a dizzying pace, consumer preferences shift with the wind, one brand has managed…

  • By Aritra Ghosh
IrecWire
  • 14 Mar 2024
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  • 8 Min Read
PEOPLE

In the post-Covid era, Madame has consistently achieved double-digit growth, averaging 25 percent year-on-year. However, the previous year saw a…

  • By Vaishnavi Gupta
IrecWire
  • 14 Jun 2024
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  • 8 Min Read
PEOPLE

The journey of Magniflex India is a story of innovation, commitment, and a profound understanding of the importance of quality sleep. In 2010,…

  • By Vaishnavi Gupta
IrecWire
  • 13 Mar 2024
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  • 8 Min Read
PEOPLE

A brand making waves in India with its unique fusion of sneaker culture and contemporary fashion is VegNonVeg. Founded by Abhineet Singh and Anand…

  • By Aritra Ghosh
IrecWire
  • 08 Jan 2024
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  • 8 Min Read
PEOPLE

Bata India, with a rich heritage spanning over a century, has not just witnessed the evolution of the footwear industry but has actively shaped…

  • By Vaishnavi Gupta
IrecWire
  • 18 Mar 2024
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  • 8 Min Read
PEOPLE

In response to the shifting tides of consumer preferences and market dynamics, Bikano, a leading name in the FMCG sector, is strategically…

  • By Vaishnavi Gupta
IrecWire
  • 29 May 2024
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  • 8 Min Read
PEOPLE

Plum primarily operates in the…

  • By Vaishnavi Gupta
IrecWire
  • 22 Jun 2022
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  • 8 Min Read
PEOPLE

The jewelry division under Titan Company Ltd houses four brands – Tanishq, CaratLane, Zoya, and Mia. Tanishq is the company’s most known brand,…

  • By Vaishnavi Gupta
IrecWire
  • 21 Apr 2022
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  • 8 Min Read
PEOPLE

The world of e-commerce has traditionally been led by premium brands, which offer predictable quality, but at high prices. Users who shop on a…

  • By Charu Lamba
IrecWire
  • 27 Apr 2022
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  • 8 Min Read
PEOPLE

Wellness Forever, a trusted and recognizable wellness brand in Western India, was started in 2008-2009 by three partners – Gulshan Bakhtiani,…

  • By Charu Lamba
IrecWire
  • 04 May 2022
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  • 8 Min Read
PEOPLE

The democratization would not have been possible without a clearly laid-out strategy and, equally importantly, the role of a new commerce tool…

  • By Navneel
IrecWire
  • 12 May 2022
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  • 8 Min Read
PEOPLE

The first-ever hypermarket in India was launched by Spencer’s. It is a pioneer in its own way. It was one of the earliest players to get into the…

  • By Charu Lamba
IrecWire
  • 02 Jun 2022
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  • 8 Min Read
PEOPLE

Panasonic, one of the legacy players in the consumer electronic segment, which planted its roots in India in 1972, has recently been working to…

  • By Navneel
IrecWire
  • 21 Jun 2022
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  • 8 Min Read
PEOPLE

The concept of channel boundaries doesn’t exist at SUGAR. Exactly why the topic of discussion was also tweaked by Vineeta Singh, CEO and Co-…

  • By Avlokita
IrecWire
  • 22 Jun 2022
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  • 8 Min Read
PEOPLE

Amazon Pay, a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in, continues to extend the convenience of…

  • By Charu Lamba
IrecWire
  • 09 Apr 2022
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  • 8 Min Read
PEOPLE

Breakfast and snacks start-up brand True Elements has been able to capture a decent market share in a segment that has long been ruled by a few…

  • By Navneel
IrecWire
  • 23 Jun 2022
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  • 8 Min Read
PEOPLE

SCOTT Sports globally is a 60-year-old company, a Swiss producer of bicycles, winter equipment, motorsports gear, running gear, and sportswear. It…

  • By Charu Lamba
IrecWire
  • 25 Jul 2022
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  • 8 Min Read
PEOPLE

Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-…

  • By Charu Lamba
IrecWire
  • 28 Jul 2022
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  • 8 Min Read
PEOPLE

Today, brands are using the internet, mobile devices, social media, and other digital channels in their day-to-day lives. That has changed…

  • By Charu Lamba
IrecWire
  • 19 Apr 2022
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  • 8 Min Read
PEOPLE

Rage Coffee was founded in 2018 with an idea to fulfill the gap in the market as the consumers were willing to try and replicate the same taste of…

  • By Charu Lamba
IrecWire
  • 15 Apr 2022
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  • 8 Min Read
PEOPLE

Parcos, a brand synonymous with bringing international luxury beauty brands to India, has been serving consumers for the last 35 years. It has…

  • By Charu Lamba
IrecWire
  • 08 Apr 2022
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  • 8 Min Read
PEOPLE

India is the second-largest producer of tea, globally, after China. India grows some of the world’s finest teas, which is 25 percent of the world'…

  • By Vaishnavi Gupta
IrecWire
  • 07 Apr 2022
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  • 8 Min Read
PEOPLE

BL Agro started as a trading commodity business with mustard oil as the only product. Its journey dates back to pre-independence days when the…

  • By Vaishnavi Gupta
IrecWire
  • 25 Mar 2022
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  • 8 Min Read
PEOPLE

Indian retailers introduce private labels to offer a lower-priced product to the customer to gain some share of the branded products. However,…

  • By Charu Lamba
IrecWire
  • 23 Mar 2022
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  • 8 Min Read
PEOPLE

Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, launched its maiden store at Jio World Drive in Bandra-…

  • By Charu Lamba
IrecWire
  • 22 Mar 2022
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  • 8 Min Read
PEOPLE

India’s Ayurvedic market has long been growing rapidly over the years, and this has particularly accelerated over the last few years aided by the…

  • By Navneel
IrecWire
  • 22 Mar 2022
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  • 8 Min Read
PEOPLE

Select CITYWALK is one of the most admired, upscale, and responsible shopping centers across India. Having created a niche for itself, the mall…

  • By Charu Lamba
IrecWire
  • 26 Feb 2022
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  • 8 Min Read
PEOPLE

Launched in 2017, Amazon Business (ABIN) is a B2B marketplace offering business supplies and products to small and medium businesses such as small…

  • By Charu Lamba
IrecWire
  • 05 Feb 2022
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  • 8 Min Read
PEOPLE

Given the rapid development in the fashion industry in the last two years and multiple trends coming to the fore, businesses have been trying to…

  • By Navneel
IrecWire
  • 24 Jan 2022
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  • 8 Min Read
PEOPLE

Bagrry’s is one of the leading brands of health foods and breakfast cereals in the Indian subcontinent. With a tagline of ‘let’s put health first…

  • By Charu Lamba
IrecWire
  • 01 Nov 2021
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  • 8 Min Read
PEOPLE

With Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL) recently collaborating with 130-year old global electronic brand Westinghouse,…

  • By Navneel
IrecWire
  • 25 Nov 2022
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  • 8 Min Read
PEOPLE

Arrow as a brand has been on a path of constant growth and evolution. With the offices opening up…

  • By Vaishnavi Gupta
IrecWire
  • 22 Sep 2022
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  • 8 Min Read
PEOPLE

The Indian online grocery market has gained immense traction over the past two years on account of the changing lifestyle of consumers, growing…

  • By Charu Lamba
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