Instead of a full-scale overhaul, Indian QSRs could implement digital solutions gradually, starting with mobile ordering and loyalty programs, allowing for smoother transitions and customer adaptation.
Catering has become a vital part of the revenue strategy for many cloud kitchens and traditional restaurants. By diversifying into catering, these businesses can mitigate risks associated with fluctuating dine-in customer volumes.
The emergence of home chefs as formidable competitors to traditional restaurants marks a pivotal evolution in the dining industry, showcasing a strategic shift towards low-budget investment with potentially high returns.
This trust has shifted marketing budgets, with 73 percent now allocated to nano, micro, and mid-tier influencers due to their relatability and audience trust levels.
"We collect comment cards from our customers on a regular basis in order to stay in touch with the pulse of our clients and take their feedback very seriously."
Traditional paper menus have become outdated and interactive digital displays, allowing customers to browse through a visually appealing and user-friendly interface have gained preference and popularity.
According to Oracle's Restaurant Scene 2022 global survey, 87% of consumers said that transparency from restaurants about their sustainability initiatives is essential.
According to a report published by the National Restaurant Association of India (NRAI), the restaurant industry has been witnessing a sharp decline in the footfall of customers, which has affected the revenue of restaurants across the country.