While cloud kitchens offer numerous benefits, they are not without challenges. The lack of face-to-face guest interaction can pose a hurdle to build a brand identity.
According to a recent report by Google and Boston Consulting Group (BCG), the Indian food delivery industry is projected to grow from $4 billion in 2019 to over $8 billion by 2023.
By analyzing customer data, restaurants can send personalized promotions and discounts to individuals based on their past preferences and behavior, enticing them to return.
As urbanization and hectic lifestyles continue to shape consumer preferences, cloud kitchens and delivery platforms are poised to become the future of the Indian food industry.
Virtual kitchens offer several advantages over traditional restaurants. For one, they have lower overhead costs since they don't need to invest in a front-of-house space, furnishings, or staff.
The online food delivery segment in India operates mainly under two business models: Restaurant food through consumer delivery, in which meals are ordered online through a restaurant website and delivered directly by the restaurant.