Foodtainment experiences, with their visual appeal and interactive elements, provide shareable moments that can generate online buzz and attract a broader audience.

According to reports, restaurants have earned anywhere between 10-60 per cent of their monthly revenue from these LTOs.

The reasons are attractive growth options, ease of doing business, fewer regulatory issues, and higher returns on investment than back home.

While the restaurant operators have a different points of view toward the usage of frozen products, the frozen food business stakeholders feel that it can be beneficial in many terms.