According to estimates by the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for approximately 53 percent of total sales in 2023.

Not only is this, with average volume per person in the beer segment expected to amount to 3.39L in 2023, there is lots of opportunity that this sector has with new age bars, brewery, home grown beer brands popping up all across the country.

Indian alcohol market is estimated to grow by 25 percent to the US 41 billion dollars by 2022 end, and beer is the second most popular drink. 

Looking at the growth, every year on the first Friday of August, the world celebrates International Beer Day that is dedicated to the craft of brewing and appreciating those involved in its production.