Since most customers prefer shopping online, Augmented Reality in retail is vying to make it more user-centric

The user journey has changed many folds. Google with its set of product suites like Google My Business, Youtube, cloud platforms, shopping platforms, etc. is enabling retailers to make that transition towards manifesting a digital transformation.

Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times.