Over the past decade, the Direct-to-Consumer (D2C) landscape in India has transformed dramatically. This change has…

The D2C (direct-to-consumer) concept has increasingly gained a strong foothold in recent years. This can be attributed…

Direct to customers is a retail model where the company directly sells one single product or a couple of products…

In the last couple of years, several aspects of the business have been changing rapidly, like research and development…

We live in the golden age of D2C brands that have made their mark in the world. D2C brands were once dominated by the…

In India, there are over 5 lakh brands on Amazon alone. To stand out in this red ocean of e-commerce brands is the…

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do…

The transition from conventional business models like B2B (business-to-business) and B2C (business-to-consumer) to more…

Building a brand from scratch particularly when it is in a new segment or a category and then keep working on it when…

Post the two-year lull, with physical interactions now heading towards normalcy, the brands are seeing a healthy…

The Future of Marketing, simply termed, Influencer Marketing is gaining popularity as the preferred choice for brands…

The D2C sector continues to make a lot of buzz in the industry. As per the latest report, the sector is expected to…

The two mega-developments in the e-commerce space that are about to explode are the integration of Metaverse in e-…

The spectrum from entrepreneurs to investors finds their interests piquing continuously in the D2C space because of its…

The wonders of the digital era only amplify as the D2C revolution takes over the e-commerce wave that has almost ruled…

As the tailwind of COVID moves past a turbulent business cycle, D2C brands and businesses are now earnestly looking at…

The new generation of D2C (direct-to-consumer) e-commerce companies is revolutionizing the retail space by creating…

For manufacturers and consumer packaged goods (CPG), there’s a silent undercurrent that's fast becoming a reliable…

The Direct-to-consumer or D2C segment in India is at an all-time high and continues to expand exponentially. Numerous…

India, a country of more than 1.3 billion people, is the world’s fifth-largest destination in the global retail space.…

The importance of sleep is only diminishing as the world gets deeply connected and busier than ever. Thanks to all the…

Post Covid-19, healthcare, and nutrition have been at the forefront of consumer preferences, propelling India's…

In a country with over 650 million internet users, it is a no-brainer that innovative start-ups have seen a rapid surge…

The direct-to-consumer (D2C) approach allows businesses to reach out directly to their target customers, bypassing the…

The ongoing pandemic that started in 2020 has still continued to keep most of the country locked inside their homes,…

Direct selling brands have been there for many years, however, the trend accelerated more during the pandemic And, the…

Pandemic has significantly altered consumer behavior and the business world. Lockdown restrictions, WFH, and keeping…

Today’s consumer is relying on the internet for almost everything, from searching about their personal care needs to…

Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers,…

The retail industry has seen some significant changes recently, the most crucial being the emergence of D2C or the…

The rules continue to change and evolve as we live through a pandemic. The world has shifted focus online and the…

Ever since the pandemic's outburst last year, lockdown and social distancing norms seem to rule our lives. In such a…

True, the pandemic led by Covid-19 has altered too much too soon and the changing consumer behavior for almost…

The year of the pandemic has had a drastic impact on the overall beauty and skincare industry and rightly so, the year…

Direct-to-consumer (D2C) is an old concept that is taking a new shape and spreading across industries. Retailers are…

The COVID-19 pandemic and the subsequent closure of physical stores have fundamentally changed the way businesses…

Indians today are all about being healthy and fit and this reflects in the choices the consumers make and the shift in…

India has always been about families and definitely family-run businesses. For centuries together, there have been…

D2C e-commerce is a digital business model where product manufacturers can sell their products directly to consumers…

The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by millennial…

India has been witnessing a surge in online selling over the last few years fuelled by over 750 million internet users…

The pandemic has jolted the world. Consumers are becoming more conscious of their purchases and consumption. Staying…

India has always been largely a tea-drinking nation but the recent years have seen coffee becoming an increasingly…

Consumers in India and the world over have become extremely tech-savvy and they almost completely rely on technology…

Driven by record shipments of hearables and watches, the India wearables market posted 144.3 percent year-over-year (…

E-commerce has emerged as the Indian retail ecosystem’s backbone last year when the world was hit by one of the worst…

Over the course of the last few years, India has witnessed the rise of a new ‘non-linear’ world which offers disruptive…

The cosmetic industry has always promoted a very homogenous idea of beauty, marketing a standard product to very…

In the age of using platforms to reach maximum consumers, a few brands and companies are eliminating the middlemen to…

2020 was a monumental year in many ways, without a doubt. For instance, India’s vastness was showcased by nearly 700…

India, one of the largest retail markets in the world, is projected to surpass $1.7 tn by 2025, highlights a report by…

In January 2021, Amazon India in partnership with Startup India launched the Amazon Global Selling Propel (AGSP)…

India is the fastest-growing market for e-commerce business, according to global reports. Coupled with the advantage of…

It has become increasingly important now-a-days for luxury brands to interact, inspire and involve consumers at every…

The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave…

India's overall mattress market has grown at a CAGR of above 11 percent over the last five years. The rise in income…

There are multiple factors that are currently driving millet consumption in India. The primary reason being the…

Last year, the Covid-19 pandemic created havoc in the industry. Companies faced a steep decline in their revenue sheets…

Covid-19 has caused inflexion points in global e-commerce. A large number of consumers looking for safety and…

As online shopping sees more adoption, the third-party logistics (3PL) shipments grew 70 percent in the month of…

India is going digital, and the pandemic has accelerated this shift. The Covid-19 pandemic and the consequent lockdown…

The technology revolution ushered in a few decades ago by the spread of accessible internet brought with it new…

Over the past year, consumers have become warier of stepping out of their homes to make purchases and have opted for…

India, just like the entire world, is fighting against the worst crisis with the outbreak of Covid-19 since the early…

India has emerged as one of the world’s most promising internet markets, with the second-largest internet user base…

India’s $100 bn D2C addressable market is making the pie bigger than ever with a mighty chunk for brands striving to…

In a year bogged down by pandemic-driven lockdowns and social distancing, online transactions grew by 80 percent in…

Over the past year, consumers have become warier of stepping out of their homes to make purchases and have opted for…

On January 01, 2020, as we turned our calendars to welcome the New Year and decade, little did we expect the turn of…

In 2020, the COVID-19 pandemic affected industries across sectors. E-commerce as an industry saw a significant uptick…

There has been a rise in D2C brands and a structural shift in consumer behavior fueled by the COVID-19 pandemic, rising…

Malls and markets were once the favorite haunts of shoppers. And then they moved to online shopping, which also…